Home - Global Outdoor Systems Africa

Outdoor Advertising has taken its rightful place as a leading media choice in Africa. More and more, top international brands have included outdoor advertising in their brand-building activities. The effectiveness of this medium in Africa has evolved from a combination of unreliable and unlimited electronic media (television and radio), poor electricity services, limited print options, low literacy rates and the ability of outdoor to be used effectively as a standalone medium or in conjunction with other media options.The remoteness of many target markets and high literacy are just some factors contributing to the rising importance of outdoor advertising in Africa.

Signage is the oldest advertising medium in the world and Outdoor Advertising conveys a message or brand across to the masses or a specific market segment using creative, visual applications. These displays come in a variety of formats. It is the most accessible medium to the public and it is delivered at no cost to the consumer. It can be used as a broad cast or narrow cast medium, delivering high frequency communication at a low cost per contact.The variety of outdoor media products offered by Global Outdoor Systems ensures that the appropriate media format is used to reach the targeted income and consumer groups.

BENEFITS OF OUTDOOR

Accountable
Enhances other Media Channels
24hr Exposure
Target Market
Campaigns get longer exposure
No cost to the consumers

DATA MANAGEMENT

ODEX V3
REQUIREMENTS & EXPECTATIONS
VALUE TO COMPANY & CLENT

ASSET & BRAND MANAGEMENT SYSTEM

Global have upgraded their data support systems in order to be able to offer an integrated Data Management tool. This system enables the group to track and record the status of their holding across Africa, which encompasses a number of countries, cities, councils and private landlords, as well as a variety of Media types and sizes. The OdexV3 has been designed with great flexibility to serve the needs of multi global enterprises. OdexV3 is an Asset and Brand Management system that has been built to cater for any asset category (OOH Media, Promotions, Electronic) and inventory class (Unipole, Digital, Scrollers).

Web Based Systems
Broad band connection
Accurate and timeous information flow
Consistent Formats
Use of templates
Site numbers

SALES & MARKETING TOOL

Customer relationship Management
Reporting
Photo checks
Mapping & Physical location of assets i.e. GPS Co-ordinates
Marketing sheets
Proposals
Coverage
Summaries of holdings
Historical Data
Operational requirements

Global Outdoor Systems is a media owner that has registered top quality Billboards throughout Africa. Global was established in 2000 and has fully established operations in Cameroon, Congo, Ethiopia, Ghana, Guinea, Ivory Coast, Kenya, Nigeria, Senegal, Tanzania. Our offices deliver to neighbouring countries, Benin, Togo, Burkina Faso, and Gambia. Global is affiliated with Angola and DRC, South Sudan, Rwanda, Uganda, Zambia and Zimbabwe. Further expansion is on track throughout the remainder of Africa.

Our Mission & Vision

Our History

Our People

Our Shared Values

Our Client Portfolio

WHY PARTNER WITH GLOBAL OUTDOOR SYSTEMS?

Trusted Experts
Partners to 21 of the Top 25 ”Most Admired Brands in Africa”.

Our Sites Are Legal
Your brands reputation is protected by our ethical compliance to fast-changing local regulatory requirements.

Local Offices and Market Knowledge
Experienced senior local and international sales team knows how to reach your customers.

Well-Engineered Structures
Minimised campaign down-time in harsh local weather conditions.

Hands-On Operational Team
Campaigns flighted every time.

“Live” Photo Reports
Digitally dated photos prove that your boards are flighted and working your brand.

Pan-African Network
Collaborated approach to flighting countrywide or Pan-African campaigns.

On-going Client Service
You’re always kept up to date on availability of other suitable sites and given first option to renew your existing sites.

Wide Range of Media Options and Sizes
In excess of 6000 Billboards that are of the highest quality.

Largest Banking Organisation in South Africa
RMB Corvest majority shareholder of Global.

ODEX V3 Database
Asset Management Tool.

"In the highly competitive outdoor advertising environment in Africa, it is essential that our clients’ brands stand out above the clutter. "

BILLBOARDS
AIRPORT ADVERTISING
SOLAR POWERED BILLBOARDS
DIGITAL ADVERTISING

Our billboards are manufactured to the finest specifications. It is our attention to detail, together with the best engineering and back-up support that enables us to commit to such high standards. To this end, regular photo checks for client records and on-going after sales service are examples of the steps we take to ensure that Global Outdoor Systems is associated with "only the best billboards in Africa." The billboards are easily recognisable by the consistent use of the corporate green, Global branding panels and the numbering system. The choice of this colour was not random, in most countries it merged with the surrounding thus enhancing the visibility of your brand. Three critical elements maximise the desired outdoor media results: manufacturing, engineering and maintenance. The structures are made either on location or in South Africa. They are manufactured to exacting standards and specifications and are erected and maintained by fully trained and equipped Global Outdoor Systems contractors and staff. These technicians make sure that our clients’ advertising displays are kept in perfect condition. All foundations are thrown with reinforced concrete to the same exacting standards to ensure that the structures withstand the harsh elements of Africa. Global Outdoor Systems can deliver the highest quality graphics for the visual faces, befitting the brand image of our advertisers. Advertising material is supplied on self-adhesive vinyl or on Flexface®, using state-of-the-art digital printing.

Airport Advertising is an important element of many Outdoor Advertising campaigns. Global Outdoor Systems offers a number of formats indoor and outdoor in a number of key Airports in Africa and have secured advertising rights at the following Airports:-

AIRPORTS - EXCLUSIVE ADVERTISING RIGHTS

Congo

Antonio Agostinho Neto International Airport - Pointe Noire

Maya Maya International Airport - Brazzaville

Oyo Ollombo International Airport – Ollombo

Guinea, Conakry

G’Bessia Conakry International Airport – Conakry

Ivory Coast

Felix Houphouet Boigny International Airport – Abidjan

Regional domestics Airports: San Pédro Airport, Bouaké Airport, Korhogo Airport

Nigeria

Murtala Muhammed Airport (MMA 2) - Lagos

AIRPORTS – SHARED ADVERTISING RIGHTS

Cameroon

Douala International Airport

Democratic Republic of Congo

Kinshasa International Airport

Tanzania

Julius Nyerere International Airport - Dar es Salaam

Due to our commitment to the environment we have looked at various ways in which we can reduce our carbon footprint. One of these possibilities was to use alternate energy sources to illuminate our billboards. There are numerous energy sources but the one which is most accessible in Africa is the energy obtained from the sun otherwise known as Solar Energy. To date we have converted a number of our Super signs to Solar, thus ensuring that our customers are not at the mercy of local power outages. While at the same time ensuring that we are all contributing to the sustainability of our environment!

Global’s latest addition to our portfolio is Digital Billboards, made from the highest quality elements and technology design which makes it so unique, it is the ultimate in reliability. This cutting edge technology has taken advertising to a new level with full-colour hi-resolution. You can see the light from several hundred metres in day and much longer at night. Our pilot project was implemented in Cameroon which proved to be highly successful. Since then we have implemented the project in Nigeria and plan to roll out this system into the rest of our markets. This digital solution will enable advertisers to innovate their themes and messages, and is clearly the future of outdoor advertising.